Year
2023
Client
Superlógica
Category
BRAND DESIGN
Product Duration
3 - 4 Weeks
My contribution began during the internal validation phase. I acted as a critical eye within the design team, helping to test visual hypotheses and assess whether the solutions were truly reflecting the brand's new positioning. I participated in reviews of symbols, typography, and application hierarchy, providing feedback to ensure consistency and clarity in each decision.
In addition to validation, we also collaborated on ideas that helped connect the brand's strategic discourse to its visual expression. These were moments of collaborative development over time, proposing adjustments to cores, patterns, and compositions that reinforce Superlógica's personality: innovative, approachable, and trustworthy. The intention was always to align form and content, ensuring that the aesthetics supported the purpose.
The new visual system required more than a redesign; it required a flexible structure that could accommodate sub-brands, products, and initiatives under the same umbrella. My work helped identify areas of focus in this ecosystem, suggesting ways to maintain visual unity without losing the identity of each front. This systemic approach was essential to the brand's longevity and coherence.
Seeing the final result was like witnessing the evolution of something that had already been part of my journey. Superlógica's rebrand wasn't just an aesthetic change, but a redefinition of culture and purpose. Having contributed ideas, validations, and meaningful exchanges within this process is a source of pride and learning, an important milestone in my journey as a designer.
